Nokia Failed To Attract Huawei Users, Market Share Halved In Europe

Nokia has failed to attract Huawei users, and its market place share halved in Europe in Q1 2021. Its market share halved compared to Q1 2020, and the information comes from Counterpoint Inquiry, as the visitor confirmed it to SuomiMobiili.

Nokia is non listed amongst the top 8 smartphone OEMs in Europe in Q1 2021, as you can see in the paradigm below. Samsung is leading the market over again, while Xiaomi, OPPO, OnePlus, and Realme have all seen staggering growth.

Nokia didn't manage to attract Huawei users, and its market share halved in Europe

Well, Nokia wasn't amidst them. HMD Global, the company backside Nokia smartphones, failed to make a dent in the European marketplace. Counterpoint Inquiry confirmed that the company grabbed less than ii-percent of the market in Q1 2021. That is half every bit much as it had concluding twelvemonth, in other words, it made half equally many shipments every bit in Q1 2020.

Samsung managed to grab 32-pct of the market in Q1 2021, every bit it sold more smartphones than it did in the same period last year. Its sales grew by thirteen-percent.

Xiaomi, OPPO, OnePlus & Realme grew a lot

Apple tree grabbed 28-percent, and has seen a 31-percent growth YoY. Xiaomi grew quite a scrap, past 73-percent YoY, and has managed to grab effectually 18-percentage. The visitor managed to capitalize on Huawei'south downfall, and the same goes for OPPO.

OPPO is 4th-placed with a 6-percent share, twice as much as it had final year. The company has seen a 94-percent growth YoY. Huawei is holding 5th place here, with two-pct of the market. The thing is, that percentage stood at 9-pct last year, the company has seen a 77-percent decrease in shipments YoY.

OnePlus, Realme, and HONOR round up the summit eight list. They all accounted for 2-percent of sales in Q1 2021. OnePlus grew by 85-percent, Realme by 183-percent, while Laurels has seen a 74-percent decrease in shipments. Laurels's luck may improve moving forward, every bit it'due south no longer Huawei's company, and can employ Google services in its devices.